I Am Bodacious Microsite

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ABOUT

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CLIENT

ASK

Arterra Wines Canada

To execute an online component as part of an ad campaign that focuses on the millennial generation and expands wine usage beyond its traditional strengths and occasions.

SCOPE

UI/UX Design

SOLUTION

A microsite was put together as a major component of an ad campaign titled "I Am Bodacious," which aimed to encourage young women to celebrate small, everyday victories with Bodacious Wine. The microsite enables users to read stories from real women and shop Bodacious Wine products.